Pink ribbons, inc. : breast cancer and the politics of philanthropy / Samantha King.

Minneapolis : University of Minnesota Press, [2006], ©2006.

xxxii, 157 pages : illustrations ; 24 cm

Includes bibliographical references (p. 127-149) and index.

A dream cause : breast cancer, corporate philanthropy, and the market for generosity -- Doing good by running well : the race for the cure and the politics of civic fitness -- Stamping out breast cancer : the neoliberal state and the volunteer citizen -- Imperial charity : women's health, cause-related marketing, and global capitalism -- The culture of survivorship and the tyranny of cheerfulness