The street depicted in the background is St. Giles High Street, London. In the exequies of Madam Gin, the body is followed by a cortege of distillers mourning the loss of gin sales. It is also followed by a well-qualified representative of the imbibers of gin, a Scottish gin-lover known as Loddy (i.e. laddy), described as "a beggar well-known about St Giles, 7 Dials etc.": "Gin's fun'ral mourn, lo ! near the body, In ragged state moves rueful Loddy, Great representative allow'd, Of all who to her Empire bow'd"