Content everywhere : strategy and structure for future-ready content / Sara Wachter-Boettcher.

  • Wachter-Boettcher, Sara.
Date:
[2012], ©2012
  • Books

About this work

Description

Care about content? Better copy isn't enough. As devices and channels multiply and as users expect to relate, share, and shift informaion quickly, we need content that can go more places, more easily. This book helps readers to stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Publication/Creation

Brooklyn, N.Y. : Rosenfeld Media, [2012], ©2012.

Physical description

xvi, 224 pages : illustrations (chiefly color) ; 23 cm

Contributors

Notes

Includes index.

Contents

The Case for Content Everywhere -- Framing the new content challenge -- Building a way forward. -- The Elements of Content. Breaking content down -- Creating content models -- Designing content systems -- Understanding markup -- Making sense of content APIs. -- Putting Structured Content to Work. Findable content -- Adaptable content -- Reuseable content -- Transportable content. -- Enduring Content. Content and change -- Towards a new (information) architecture.

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Where to find it

  • LocationStatusAccess
    Closed stores
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Identifiers

ISBN

  • 9781933820873
  • 193382087X