A face drawn in black lines with yellow highlights against a striped grey square background with upside down text at the top bearing the message in French: "It is easy to die" and the right way up at the bottom: "It may be difficult to live"; an advertisement for AIDS prevention by L'Alexandra. Colour lithograph by Gilbert Theillin

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A face drawn in black lines with yellow highlights against a striped grey square background with upside down text at the top bearing the message in French: "It is easy to die" and the right way up at the bottom: "It may be difficult to live"; an advertisement for AIDS prevention by L'Alexandra. Colour lithograph by Gilbert Theillin. Credit: Wellcome Collection. Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)