Fry's pure concentrated cocoa : a delightful beverage for breakfast or supper.

A hold-to-light print (possibly a magazine insert) with text around a thin oval containing an illustration of a girl with long dark hair and a fringe sitting on a wooden chair at a small table on which she is resting her right hand. Her eyes are closed. On the table is a tin of J.S. Fry & Sons' cocoa. When held to light a cup of steaming cocoa appears in the girl's hand, her eyes open wide and she smiles. These features are printed on the back and become visible with a light source behind.