Bovril handy-book & diary of the War.

Promotional pamphlet for Bovril beef extract. Diary covers the period from June 28, 1914 through July 31, 1917. Pamphlet also includes descriptions and illustrations of military insignia and special badges and features a centerfold with color illustrations of "War medals and decorations."Coloured ill. on front and back cover: on front, two soldiers (one pouring a dose of Bovril) sit around a campfire; on the back cover, a child speaks into the telephone, "It must be Bovril, Mummy says so."