The innovator's solution : creating and sustaining successful growth / Clayton M. Christensen, Michael E. Raynor.

Boston, Mass. : Harvard Business School Press, [2003], ©2003.

x, 304 pages : illustrations ; 25 cm

How to succeed at the mandate to grow -- How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money, and there is bad money.

Includes bibliographical references and index.