Clifford Parrish, Director of Advertising and Product Promotion

Parrish began work for BW as a sales representative before moving into advertising.

Specific topics discussed include:

* product range

* Bill Creasy, Fred Coe, Bill Sullivan, Ted Haigler and their respective tenures as presidents and their management style

* structure of the advertising department

* advertising generally, use of television for advertising

* over the counter drugs

* Retrovir/AZT and pricing

* relocation to Research Triangle Park, North Carolina

* Peter Howsam

* relations with BW companies in other countries, inc head office in London

* integration of Cooper veterinary company, specifically re corporate identity.

Products include: Empirin and phenacetin; Actifed and Sudafed; Wellbutrin.

15 Mar 2001

3 audio tapes and transcript Tape 17

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