Clifford Parrish, Director of Advertising and Product Promotion
- Date:
- 15 Mar 2001
- Reference:
- WF/M/AV/O/02/15
- Part of:
- Wellcome Foundation Ltd
- Archives and manuscripts
About this work
Description
Parrish began work for BW as a sales representative before moving into advertising.
Specific topics discussed include:
* product range
* Bill Creasy, Fred Coe, Bill Sullivan, Ted Haigler and their respective tenures as presidents and their management style
* structure of the advertising department
* advertising generally, use of television for advertising
* over the counter drugs
* Retrovir/AZT and pricing
* relocation to Research Triangle Park, North Carolina
* Peter Howsam
* relations with BW companies in other countries, inc head office in London
* integration of Cooper veterinary company, specifically re corporate identity.
Products include: Empirin and phenacetin; Actifed and Sudafed; Wellbutrin.
Publication/Creation
15 Mar 2001
Physical description
3 audio tapes and transcript Tape 17
Terms of use
This item needs to be accessed onsite using specialist equipment. Email collections@wellcomecollection.org to request an appointment. There must also be a guarantee to anonymise any references made to personal details (name and address) contained in the papers made by the researcher. This restriction is made under Wellcome Library guidelines and current legislation (2003).available subject to the usual conditions of access to Archives and Manuscripts material.
Where to find it
Location Status Access Closed storesWF/M/AV/O/02/15:Box 2