Ivelcon is an absolutely pure food beverage, containing the concentrated essence of prime beef and fresh vegetables : one penny cube makes a large cupful by simply adding water / Aplin & Barrett, & Co., Ltd.

Promotional bookmark printed on white card advertising Aplin & Barrett's Ivelcon beef extract and St. Ivel cheese possibly from the 1890s. It includes an offer for a "two-handled consommé cup, with saucer, in real English china." The front depicts a pretty young woman with brown hair in a red coat with white fur trimmings and muff in a green hat and ice-skating boots sitting on a wooden chair on ice, with a small pack of Ivelcon in her lap.