The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin.

  • Pruitt, John.
Date:
[2006], ©2006
  • Books

About this work

Description

"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides examples, samples, and illustrations to imitate and model. It positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing."--BOOK JACKET.

Publication/Creation

Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, [2006], ©2006.

Physical description

xvii, 724 pages : illustrations (chiefly color) ; 24 cm.

Series

Contributors

Contents

The next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception & gestation (creating personas) -- Phase 3: Birth & maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: Users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin & Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form.

Bibliographic information

Includes bibliographical references (p. 693-705) and indexes.

Languages

Subjects

Where to find it

  • LocationStatusAccess
    Closed stores
    /PRU

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Identifiers

ISBN

  • 0125662513
  • 9780125662512