Evaluation of the NIDA drug abuse prevention campaign, 1983-1984 : final report.

[United States] : National Technical Information Service, United States Department of Commerce, 1984.

1 volume (various pagings) : graphs, forms ; 28 cm

This item was donated as part of the DrugScope archive held by Wellcome Collection, reference SA/DRS https://wellcomecollection.org/works/psspw62x

Dated December 1984.

"Submitted to: Office of Assistant Secretary for Planning and Evaluation (ASPE), Department of Health and Human Services."--From title page.

Principal investigator: Philip Richardson; survey manager: Tal Widdes; senior technical advisors: Martin Kotle and Michael Errecart; field managers: John Lechner, Janet Meleney, Sandra Stevens, Scott Stoner.

"Reproduced and supplied by Microinfo Limited, Hampshire, England."--From cover.

PB85-17444.

Copy 1. Donor: DrugScope.

Executive summary -- Introduction -- Evaluation methodology -- The NIDA media campaign and other drug prevention activities in the evaluation sites -- Campaign exposure and receptivity among the target audiences -- Impact of the NIDA media campaign on the youth target audience -- Impact of the NIDA media campaign on the parent target audience -- Discussion of the major findings of the evaluation.

Print reproduction.