Branding the cure : a consumer perspective on corporate social responsibility, drug promotion and the pharmaceutical industry in Europe.

Date:
2006
  • Books

About this work

Publication/Creation

London : Consumers International, 2006.

Physical description

48 pages ; 30 cm

Contributors

Bibliographic information

Includes bibliographical references.

Contents

Executive summary -- Introduction -- Research approach -- Key findings -- Conclusions and recommendations.

Type/Technique

Languages

Subjects

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  • LocationStatusAccess
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    P5158

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Identifiers

ISBN

  • 1902391691