Twitter for museums : strategies and tactics for success : a collection of essays.

Edinburgh : MuseumsEtc, 2010.

409 pages : illustrations ; 22 cm

Editorial advisory board: Dana Allen-Greil, [and others].

Why Use Twitter? -- Who Uses Twitter? -- Making the Case for Twitter -- Twitter and Your Organisation -- Starting Out With Twitter -- What To Tweet About -- Adding Images, Audio and Video -- Using Twitter for Research -- The Public Relations Opportunity -- Using Third-Party Applications -- Measuring, Analysing and Reporting -- Using Multiple Twitter Accounts -- Developing a Social Media Strategy -- Fabrica -- Mesa Historical Society -- The Migration Museum -- Museu Picasso -- National Museum of American History -- The National Trust -- Confessions of a Long Tail Visionary -- Clearing the Path for Sisyphus -- Tate -- United States Holocaust Memorial Museum -- The Experience of YuffyMOH -- Developing a Twitter-Based Project.

Includes bibliographical references.