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Books

Twitter for museums : strategies and tactics for success : a collection of essays.

Allen-Greil, Dana.
Date
2010


About this work

Description

This publication looks at the best ways in which museums, galleries and other cultural organisations can use Twitter.

Publication/Creation

Edinburgh : MuseumsEtc, 2010.

Physical description

409 pages : illustrations ; 22 cm

Notes

Editorial advisory board: Dana Allen-Greil, [and others].

Contents

Why Use Twitter? -- Who Uses Twitter? -- Making the Case for Twitter -- Twitter and Your Organisation -- Starting Out With Twitter -- What To Tweet About -- Adding Images, Audio and Video -- Using Twitter for Research -- The Public Relations Opportunity -- Using Third-Party Applications -- Measuring, Analysing and Reporting -- Using Multiple Twitter Accounts -- Developing a Social Media Strategy -- Fabrica -- Mesa Historical Society -- The Migration Museum -- Museu Picasso -- National Museum of American History -- The National Trust -- Confessions of a Long Tail Visionary -- Clearing the Path for Sisyphus -- Tate -- United States Holocaust Memorial Museum -- The Experience of YuffyMOH -- Developing a Twitter-Based Project.

Bibliographic information

Includes bibliographical references.

Languages

  • English


Permanent link


Identifiers

ISBN

  • 9780956194367
  • 0956194362

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