Irrationality in health care : what behavioral economics reveals about what we do and why / Douglas E. Hough.

Stanford, California : Stanford Economics and Finance, an imprint of Stanford University Press, [2013]

xvii, 291 pages : illustrations ; 24 cm

What is behavioral economics -- and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care?

Includes bibliographical references (pages 249-277) and index.