Strength through Joy : consumerism and mass tourism in the Third Reich / Shelley Baranowski.

Cambridge : Cambridge University Press, [2004], ©2004.

xvii, 254 pages : illustrations ; 24 cm

Includes bibliographical references and index.

Nazism, popular aspirations, and mass consumption on the road to power. -- "A Volk strong in nerve": Strength through Joy's place in the Third Reich. -- The beauty of labor: "plant community" and coercion. -- Mass tourism, the cohesive nation, and visions of empire. -- Racial community and individual desires: tourism, the standard of living, and popular consent. -- Memories of the past and promises for the future: Strength through Joy in wartime. -- Epilogue: The end of "German" consumption: consumerism and tourism in the postwar Germanys.