The 'Allenburys' foods for infants, diet for adults : calendar blotter, March 1909 / Allen & Hanburys Ltd.

  • Allen & Hanburys.
Date:
1909
  • Ephemera
  • Online

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view The 'Allenburys' foods for infants, diet for adults : calendar blotter, March 1909 / Allen & Hanburys Ltd.

Attribution 4.0 International (CC BY 4.0)

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Credit

The 'Allenburys' foods for infants, diet for adults : calendar blotter, March 1909 / Allen & Hanburys Ltd. Attribution 4.0 International (CC BY 4.0). Source: Wellcome Collection.

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About this work

Description

One of a series of blotters that were sent to general practitioners, chemists and medical professionals by Allen & Hanbury Ltd. with a different product advertised on each one. These seem to have been sent out at least once a month, often twice. They were printed with attractive, hand-drawn brand name logos, the calendar for that month in an ornate border and sometimes other design elements or illustrations. In this case fruit (apples? oranges?) and barley. The idea is that text is printed on one side, leaving the other side blank to soak up excess ink after having written something with a fountain pen. The calendar would be on somebody's desk for all of that month and referred to time after time, the brand name registering subliminally at the same time. This one is printed in dark brown and yellow ochre on cream blotting paper.

Publication/Creation

London : Allen & Hanburys, 1909.

Physical description

1 broadside : illustrations ; 11 x 19 cm

Contributors

Notes

"A pancreatised milk and cereal food, recommended in place of ordinary milk foods, gruel, etc. Whilst useful to all as a light diet it is especially helpful to invalids, dyspeptics, convalescents and the aged."
Allen & Hanburys, Ltd., Lombard St., London.

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Where to find it

  • LocationStatusAccess
    Closed stores
    EPH279
  • Location Access
    Closed stores
    EPH279:18

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