Advanced Web metrics with Google Analytics / Brian Clifton.
- Clifton, Brian, 1969-
- Date:
- [2012], ©2012
- Books
About this work
Description
Learn to harness the full power of Google Analytics. Clifton shows you analytics that are advanced enough to give you all the crucial decision-making insights, yet simple enough to digest and quickly implement in a clever way.
Publication/Creation
Indianapolis, Ind. : Wiley, [2012], ©2012.
Physical description
xxv, 574 pages : illustrations ; 24 cm.
Contributors
Edition
3rd ed.
Contents
Measuring success. Why understanding your web traffic is important to your business ; Available methodologies and their accuracy ; Google analytics features, benefits, and limitations --Using Google analytics reports. Using the Google analytics interface ; Reports explained --Implementing Google analytics. Getting started: initial setup ; Advanced implementation ; Best-practices configuration guide ; Google analytics customizations -- Using visitor data to drive website improvement. Focusing on key performance indicators ; Real-world tasks ; Integrating Google analytics with third-party applications.
Bibliographic information
Includes bibliographical references (p. 557-560) and index.
Languages
Where to find it
Location Status Access Closed stores/CLI
Permanent link
Identifiers
ISBN
- 9781118168448
- 1118168445