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RawMinds 2015 Branding and Video Trailer Project
In pictures
Film still from 'Get Involved' a RawMinds film. Source: Wellcome Collection. Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).
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During this project, a group of 17 young people renamed the Young Creators programme, developed the RawMinds brand and produced a video trailer.
Film still from 'Get Involved' a RawMinds film. Source: Wellcome Collection. Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).
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To come up with the name, they looked at names other museums use for their own youth engagement work and agreed some key principles. They agreed that ‘Raw’ signals youth, freshness and potential and ‘Minds’ refers to the thinking that goes into any collaborative work.
Film still from 'Get Involved' a RawMinds film. Source: Wellcome Collection. Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).
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They prepared a creative brief and directed and produced a video trailer, which is now being used to encourage other young people to explore Wellcome Collection and join RawMinds.