With so many posters and adverts clamouring for attention, Jo Finn wanted to engage Londoners with our new Tibet’s Secret Temple exhibition in an unexpected way. Jo explains.
The inspiration for this campaign sprang from the centrepiece of the exhibition: the beautifully recreated Lukhang mural. I liked the idea of producing our own hand-drawn murals to promote the exhibition. Working with Liam Relph, designer, and Kirsty Jones at Jack Arts agency we came up with the idea of commissioning #SecretTemple murals across street-level poster sites.
We booked eight sites in North and East London and attributed each a word associated with the exhibition (Tibet, Secret, Temple, Body, Mind, Meditation, Tantric and Buddhism). With the help of Jack Arts we enlisted the talents of eight young artists to interpret one of the words and tasked them to produce a mural in their own style. The commissioned artists are listed below.
On Saturday 13 November we pasted ‘teaser’ sheets with the eight words and #SecretTemple across the eight sites. Thankfully they weren’t graffitied over the weekend (thank you, Londoners!) before the eight artists started work on the Monday morning.